What Your Customers Actually Get
Your margins only survive if the product retains customers, so it is worth knowing exactly what you are selling. A subscription includes more than 34,000 live channels covering the USA, Canada, the UK, and over 50 countries, from ABC, CBS, NBC, FOX, and ESPN to Sky Sports, TNT Sports, BBC, ITV, TSN, Sportsnet, and CBC. Sports buyers get NFL, NBA, MLB, NHL, Premier League, F1, and cricket coverage, and every pay-per-view event, including UFC and boxing, is included at no extra cost. That PPV inclusion alone closes a lot of sales, since a single fight card can cost more than a month of your retail price elsewhere.
Beyond live TV, customers get a VOD library of over 130,000 movies and series updated weekly, streams in 4K, FHD, and HD, a full electronic program guide, and catch-up on many channels. Anti-Freeze 9.8 technology and a 99.9 percent uptime record keep the service stable during the moments that matter most to sports fans, and a built-in VPN with privacy protection is included free. The service runs on practically every device: Samsung and LG Smart TVs, Fire TV Stick, Android TV, Apple TV, iOS and Android phones, Windows, Mac, MAG boxes, Formuler, Roku, Chromecast, Kodi, and Nvidia Shield, through apps like IPTV Smarters Pro and TiviMate. You are not apologizing for the product. You are leading with it.